HOW BRIOGEO LEVERAGED COLLABS AND A STRONG BRAND STORY TO ACHIEVE A KILLER BEAUTY BRAND LAUNCH ON A…It’s no secret that the key to a successful beauty brand launch is the planning you do beforehand to lay the foundations of your business…May 7, 20211May 7, 20211
The 4 Factors You Must Consider Before Your Next Beauty Product LaunchIf there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch…Oct 23, 2020Oct 23, 2020
How to Throw a Brand Launch Event for Less than $1000I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency…Oct 23, 20201Oct 23, 20201
Top 10 Beauty Trends of 2020 and BeyondWhile the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit…Oct 13, 2020Oct 13, 2020
Women In Beauty You Should Know: Lisa Li, Founder of The QiHow Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle…Oct 13, 2020Oct 13, 2020
16 PROMOTIONS TO INCREASE SALES OF YOUR BEAUTY PRODUCTS THAT DON’T INVOLVE DISCOUNTINGWhether it be a slow winter season or a pandemic, there comes a time for almost all brands where sales slow down and you want to increase…Apr 13, 2020Apr 13, 2020
HOW TO KEEP YOUR BEAUTY BUSINESS THRIVING AMIDST THE CORONAVIRUSTHE FIVE MARKETING STRATEGIES THAT WILL HELP YOU MITIGATE THE IMPACT CORONAVIRUS HAS ON YOUR BEAUTY BUSINESS WITHOUT SOUNDING TONE-DEAFMar 23, 2020Mar 23, 2020
Natural Skincare Brand, Herbivore, Raises $15 Million In Series A Funding.Maybe you’ve heard the word around the street? Herbivore, the Seattle-born natural skincare line started by Julia Wills and her husband…Aug 18, 20191Aug 18, 20191
4 Steps to Partnering With the Right Brand Ambassadors (Without Spending a Fortune)Have you ever considered how much a glossy advertisement might affect your desire to actually head to the store and purchase a particular…Jan 26, 2019Jan 26, 2019
BEAUTY BIZ EXPERT YOU SHOULD KNOW: AIMEE MAJOROS, OWNER AND PUBLICIST AT AIMEE PRHow an Elevator Ride, a Gregarious Personality and an Ability to Change With the Times Made Aimee Majoros One of the Most In-Demand…Jul 8, 2018Jul 8, 2018
