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Aggie Burnett
Aggie Burnett

138 Followers

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May 7, 2021

HOW BRIOGEO LEVERAGED COLLABS AND A STRONG BRAND STORY TO ACHIEVE A KILLER BEAUTY BRAND LAUNCH ON A SHOESTRING BUDGET

It’s no secret that the key to a successful beauty brand launch is the planning you do beforehand to lay the foundations of your business. Below, we uncover how Nancy Twine, the founder of Briogeo, did exactly that to prepare her brand for success. Nancy Twine is the youngest African-American…

Beauty Brand

3 min read

HOW BRIOGEO LEVERAGED COLLABS AND A STRONG BRAND STORY TO ACHIEVE A KILLER BEAUTY BRAND LAUNCH ON A…
HOW BRIOGEO LEVERAGED COLLABS AND A STRONG BRAND STORY TO ACHIEVE A KILLER BEAUTY BRAND LAUNCH ON A…
Beauty Brand

3 min read


Oct 23, 2020

The 4 Factors You Must Consider Before Your Next Beauty Product Launch

If there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch are often make-or-break. And, as I witnessed time and time again while helping budding brands reach cult-status level, there are several launch strategies that should not…

Brand Launch

4 min read

The 4 Factors You Must Consider Before Your Next Beauty Product Launch
The 4 Factors You Must Consider Before Your Next Beauty Product Launch
Brand Launch

4 min read


Oct 23, 2020

How to Throw a Brand Launch Event for Less than $1000

I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been spent on a…

Brand Launch

5 min read

How to Throw a Brand Launch Event for Less than $1000
How to Throw a Brand Launch Event for Less than $1000
Brand Launch

5 min read


Oct 13, 2020

Top 10 Beauty Trends of 2020 and Beyond

While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2020 is more inclusive and full of functional benefits. What’s more, as we look forward to a post-pandemic beauty industry, the line between wellness and beauty is disintegrating even further. We’re finding more and more beauty brands featuring their fair share of holistic benefits that consumers can benefit from as they put an emphasis on whole-body wellbeing.

Beauty Trends

5 min read

Top 10 Beauty Trends of 2020 and Beyond
Top 10 Beauty Trends of 2020 and Beyond
Beauty Trends

5 min read


Oct 13, 2020

Women In Beauty You Should Know: Lisa Li, Founder of The Qi

How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing’s Perch. I first met Lisa Li when we both participated in a mastermind a couple of years ago at The Wing. We connected over our passion for beauty through wellness and our immigrant upbringings.

Beauty Entrepreneur

4 min read

Women In Beauty You Should Know: Lisa Li, Founder of The Qi
Women In Beauty You Should Know: Lisa Li, Founder of The Qi
Beauty Entrepreneur

4 min read


Apr 13, 2020

16 PROMOTIONS TO INCREASE SALES OF YOUR BEAUTY PRODUCTS THAT DON’T INVOLVE DISCOUNTING

Whether it be a slow winter season or a pandemic, there comes a time for almost all brands where sales slow down and you want to increase sales of your beauty products quickly. While it might sound like a good solution to offer discounts, I’m here to urge you to…

Beauty Brand

5 min read

16 PROMOTIONS TO INCREASE SALES OF YOUR BEAUTY PRODUCTS THAT DON’T INVOLVE DISCOUNTING
16 PROMOTIONS TO INCREASE SALES OF YOUR BEAUTY PRODUCTS THAT DON’T INVOLVE DISCOUNTING
Beauty Brand

5 min read


Mar 23, 2020

HOW TO KEEP YOUR BEAUTY BUSINESS THRIVING AMIDST THE CORONAVIRUS

THE FIVE MARKETING STRATEGIES THAT WILL HELP YOU MITIGATE THE IMPACT CORONAVIRUS HAS ON YOUR BEAUTY BUSINESS WITHOUT SOUNDING TONE-DEAF If you’ve been out lately, you may have noticed that some businesses are still thriving while others aren’t faring as well. The number of people infected with the coronavirus is still growing. But what’s greater than that is the fear that’s spreading with it. Businesses are suffering. Owners are anxious.

Coronavirus

3 min read

HOW TO KEEP YOUR BEAUTY BUSINESS THRIVING AMIDST THE CORONAVIRUS
HOW TO KEEP YOUR BEAUTY BUSINESS THRIVING AMIDST THE CORONAVIRUS
Coronavirus

3 min read


Aug 18, 2019

Natural Skincare Brand, Herbivore, Raises $15 Million In Series A Funding. Here’s How You Can Do It Too.

Maybe you’ve heard the word around the street? Herbivore, the Seattle-born natural skincare line started by Julia Wills and her husband, Alex Kummerow in 2011, raised their first round of funding, a cool $15 Mill, natch. Not bad for an indie beauty brand that got its start on Etsy. …

Branding

6 min read

Branding

6 min read


Jan 26, 2019

4 Steps to Partnering With the Right Brand Ambassadors (Without Spending a Fortune)

Have you ever considered how much a glossy advertisement might affect your desire to actually head to the store and purchase a particular item? Now picture a recent Instagram product post you liked from an influencer you follow. …

Influencer Marketing

2 min read

4 Steps to Partnering With the Right Brand Ambassadors (Without Spending a Fortune)
4 Steps to Partnering With the Right Brand Ambassadors (Without Spending a Fortune)
Influencer Marketing

2 min read


Jul 8, 2018

BEAUTY BIZ EXPERT YOU SHOULD KNOW: AIMEE MAJOROS, OWNER AND PUBLICIST AT AIMEE PR

How an Elevator Ride, a Gregarious Personality and an Ability to Change With the Times Made Aimee Majoros One of the Most In-Demand Publicists for Indie Beauty Brands I first met Aimee over a deskside at the old Conde Nast offices in Times Square when I was a 21-year-old beauty assistant at Glamour Magazine, and she a budding pr agency owner. Truth be told, I don’t remember those desksides very well, but she does! Apparently I was very…

Beauty

2 min read

BEAUTY BIZ EXPERT YOU SHOULD KNOW: AIMEE MAJOROS, OWNER AND PUBLICIST AT AIMEE PR
BEAUTY BIZ EXPERT YOU SHOULD KNOW: AIMEE MAJOROS, OWNER AND PUBLICIST AT AIMEE PR
Beauty

2 min read

Aggie Burnett

Aggie Burnett

138 Followers

Marketing and PR strategist for wellness and beauty brands.

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