4 Steps to Partnering With the Right Brand Ambassadors (Without Spending a Fortune)

Aggie Burnett
2 min readJan 26, 2019

Have you ever considered how much a glossy advertisement might affect your desire to actually head to the store and purchase a particular item? Now picture a recent Instagram product post you liked from an influencer you follow. What is the likelihood of that post piquing your interest enough to compel you to buy the product?

The answer is 30%, according to a recent study by Collective Bias that analyzed how U.S. online consumer behavior impacts in-store purchasing decisions.

Of the 14,000 consumers surveyed, nearly one-third said they are more likely to purchase a product endorsed by a non-celebrity blogger than an item endorsed by a celebrity. Of that number, 70% of 18- to 34-year-olds had the highest proclivity for “peer” endorsement. And as for traditional advertisements featuring your favorite celebrity? Only 3% of consumers would consider buying a product in-store if it was endorsed by a celeb.

Both approaches utilize beautifully styled photography, but influencer marketing completely outshines traditional advertising when it comes to sales conversions, leads, and brand awareness. It’s the authentic, peer-to-peer, word-of-mouth content that’s going to get your brand noticed and purchased!

But what does this all mean for you? It means it’s time to take a hard look at your influencer marketing program, and build one that’s authentic to your audience and helps grow your brand awareness. And it’s totally doable, whether you have a sizable or shoestring budget.

Below, we outline four simple steps that will help you find the right ambassadors for your company, allowing you to forge authentic partnerships for continued success.

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Aggie Burnett

Marketing and PR strategist for wellness and beauty brands.