While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2020 is more inclusive and full of functional benefits.

What’s more, as we look forward to a post-pandemic beauty industry, the line between wellness and beauty is disintegrating even further. We’re finding more and more beauty brands featuring their fair share of holistic benefits that consumers can benefit from as they put an emphasis on whole-body wellbeing.

How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing’s Perch.

I first met Lisa Li when we both participated in a mastermind a couple of years ago at The Wing. We connected over our passion for beauty through wellness and our immigrant upbringings.

She is originally from Liaoning, a small town about 10 hours from Beijing, where she grew up…

THE FIVE MARKETING STRATEGIES THAT WILL HELP YOU MITIGATE THE IMPACT CORONAVIRUS HAS ON YOUR BEAUTY BUSINESS WITHOUT SOUNDING TONE-DEAF

If you’ve been out lately, you may have noticed that some businesses are still thriving while others aren’t faring as well.

The number of people infected with the coronavirus is still growing. But what’s greater than that is the fear that’s spreading with it. Businesses are suffering. Owners are anxious.

How an Elevator Ride, a Gregarious Personality and an Ability to Change With the Times Made Aimee Majoros One of the Most In-Demand Publicists for Indie Beauty Brands

I first met Aimee over a deskside at the old Conde Nast offices in Times Square when I was a 21-year-old beauty assistant at Glamour Magazine, and she a budding pr agency owner. Truth be told, I don’t remember those desksides very well, but she does! Apparently I was very…

Aggie Burnett

Marketing and PR strategist for wellness and beauty brands.

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