Aggie BurnettHOW BRIOGEO LEVERAGED COLLABS AND A STRONG BRAND STORY TO ACHIEVE A KILLER BEAUTY BRAND LAUNCH ON A…It’s no secret that the key to a successful beauty brand launch is the planning you do beforehand to lay the foundations of your business…3 min read·May 7, 2021--1--1
Aggie BurnettThe 4 Factors You Must Consider Before Your Next Beauty Product LaunchIf there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch…4 min read·Oct 23, 2020----
Aggie BurnettHow to Throw a Brand Launch Event for Less than $1000I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency…5 min read·Oct 23, 2020--1--1
Aggie BurnettTop 10 Beauty Trends of 2020 and BeyondWhile the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit…5 min read·Oct 13, 2020----
Aggie BurnettWomen In Beauty You Should Know: Lisa Li, Founder of The QiHow Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle…4 min read·Oct 13, 2020----
Aggie Burnett16 PROMOTIONS TO INCREASE SALES OF YOUR BEAUTY PRODUCTS THAT DON’T INVOLVE DISCOUNTINGWhether it be a slow winter season or a pandemic, there comes a time for almost all brands where sales slow down and you want to increase…5 min read·Apr 13, 2020----
Aggie BurnettHOW TO KEEP YOUR BEAUTY BUSINESS THRIVING AMIDST THE CORONAVIRUSTHE FIVE MARKETING STRATEGIES THAT WILL HELP YOU MITIGATE THE IMPACT CORONAVIRUS HAS ON YOUR BEAUTY BUSINESS WITHOUT SOUNDING TONE-DEAF3 min read·Mar 23, 2020----
Aggie BurnettNatural Skincare Brand, Herbivore, Raises $15 Million In Series A Funding.Maybe you’ve heard the word around the street? Herbivore, the Seattle-born natural skincare line started by Julia Wills and her husband…6 min read·Aug 18, 2019--1--1
Aggie Burnett4 Steps to Partnering With the Right Brand Ambassadors (Without Spending a Fortune)Have you ever considered how much a glossy advertisement might affect your desire to actually head to the store and purchase a particular…2 min read·Jan 26, 2019----
Aggie BurnettBEAUTY BIZ EXPERT YOU SHOULD KNOW: AIMEE MAJOROS, OWNER AND PUBLICIST AT AIMEE PRHow an Elevator Ride, a Gregarious Personality and an Ability to Change With the Times Made Aimee Majoros One of the Most In-Demand…2 min read·Jul 8, 2018----