If there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch are often make-or-break. And, as I witnessed time and time again while helping budding brands reach cult-status level, there are several launch strategies that should not…

I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been spent on a…

While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2020 is more inclusive and full of functional benefits. What’s more, as we look forward to a post-pandemic beauty industry, the line between wellness and beauty is disintegrating even further. We’re finding more and more beauty brands featuring their fair share of holistic benefits that consumers can benefit from as they put an emphasis on whole-body wellbeing.

How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing’s Perch. I first met Lisa Li when we both participated in a mastermind a couple of years ago at The Wing. We connected over our passion for beauty through wellness and our immigrant upbringings.

Whether it be a slow winter season or a pandemic, there comes a time for almost all brands where sales slow down and you want to increase sales of your beauty products quickly. While it might sound like a good solution to offer discounts, I’m here to urge you to…

THE FIVE MARKETING STRATEGIES THAT WILL HELP YOU MITIGATE THE IMPACT CORONAVIRUS HAS ON YOUR BEAUTY BUSINESS WITHOUT SOUNDING TONE-DEAF If you’ve been out lately, you may have noticed that some businesses are still thriving while others aren’t faring as well. The number of people infected with the coronavirus is still growing. But what’s greater than that is the fear that’s spreading with it. Businesses are suffering. Owners are anxious.

Maybe you’ve heard the word around the street? Herbivore, the Seattle-born natural skincare line started by Julia Wills and her husband, Alex Kummerow in 2011, raised their first round of funding, a cool $15 Mill, natch. Not bad for an indie beauty brand that got its start on Etsy. …

Have you ever considered how much a glossy advertisement might affect your desire to actually head to the store and purchase a particular item? Now picture a recent Instagram product post you liked from an influencer you follow. …

How an Elevator Ride, a Gregarious Personality and an Ability to Change With the Times Made Aimee Majoros One of the Most In-Demand Publicists for Indie Beauty Brands I first met Aimee over a deskside at the old Conde Nast offices in Times Square when I was a 21-year-old beauty assistant at Glamour Magazine, and she a budding pr agency owner. Truth be told, I don’t remember those desksides very well, but she does! Apparently I was very…