BEAUTY BIZ EXPERT YOU SHOULD KNOW: AIMEE MAJOROS, OWNER AND PUBLICIST AT AIMEE PR

How an Elevator Ride, a Gregarious Personality and an Ability to Change With the Times Made Aimee Majoros One of the Most In-Demand Publicists for Indie Beauty Brands

I first met Aimee over a deskside at the old Conde Nast offices in Times Square when I was a 21-year-old beauty assistant at Glamour Magazine, and she a budding pr agency owner. Truth be told, I don’t remember those desksides very well, but she does! Apparently I was very straight-faced in demeanor and never featured her brands’ products (I don’t remember this and it certainly wasn’t intentional!) Then, ironically, while I was working as a marketing associate at a fun, home gifts start-up, the company hired her as their publicist, and our paths crossed again. We worked on many campaigns together there, and even did desksides together. I grew very fond of Aimee — her kindness, gregarious stories, and even more gregarious style drew me in and we became fast friends.

When I created Nomaterra Fragrances, Aimee generously guided me in my outreach to editors until I could hire her as my publicist. Much of what I know and how I practice pr now, I learned from Aimee. She’s humble yet damn good at what she does, so much so that she has clients who stay with her for 5 years+, something unheard of in our industry. Last March, over gluten-free chocolate cookies at Maison Kayser, I offered my help to Aimee with desksides for her brands, and the rest is history. Now, Aimee and I partner on some brands together, crafting forward-thinking influencer and ambassador campaigns, blowing up pop-up launch parties in Soho, and modernizing media outreach — we have an absolute blast working together.

Aimee’s pr days started at Estee Lauder and L’Oreal, working on brands like La Mer and Aramis, and since launching Aimee Majoros PR, she’s helped make brands like One Love Organics, Kahina Giving Beauty, and Parfums de Marly household names in the beauty world. Even if you’re not a beauty entrepreneur, you’ll enjoy the captivating interview below — Aimee shares her tips on getting into Vogue, when her calligraphy skills saved a DKNY fragrance launch, and the 11 products she can’t live without (yes, there’s that many!).

Read the interview with Aimee here.