Everything You Need to Prepare for A Meeting With Sephora (Part 2)

1. Prepare a kick-ass power point presentation

  • Brand: list the top three ways that your brand is offering something different. Is it founded by a celebrity? Do you have a unique marketing strategy? Is there a charitable component? A newly discovered ingredient?
  • Backstory: this usually includes something unique about you as the founder. For example, former Wall Street whiz started making soaps out of her one-bedroom apartment kitchen or tv producer who traveled on a life-changing trip to Namibia and discovered an anti-aging ingredient she used as the inspiration to launch her skincare line.
  • Research and ingredients: any unique ingredients or clinical studies your product contains that’s new, different?
  • Component: is the product component engineered in a special way, do you have a patent on it? Does it solve a problem?

2. Create a personal relationship

3. Don’t forget to send a thank you note

4. Follow-up!

5. Prepare to wait but don’t take the back seat

6. Share your exciting news

7. Prepare to make changes



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Aggie Burnett

Aggie Burnett


Marketing and PR strategist for wellness and beauty brands.