How to Pitch Your Product to Sephora and Get A Meeting (Part 1)

1) IS YOUR BRAND THE RIGHT FIT FOR SEPHORA?

2) KNOW YOUR POINT OF DIFFERENTIATION

3) FIND THE RIGHT BUYER FOR YOUR CATEGORY

4) SEND SAMPLES!

  • full-size products in packaging
  • samples (minis — the buyer will share these with a colleague or friend if she really likes the product)
  • catalog and/or sales sheet that includes brief brand story
  • short, personal note addressing the buyer

4) THE NAME OF THE GAME IS FOLLOWING UP (BUT DON’T BE ANNOYING)

5) SET UP YOUR IN-PERSON MEETING

6) WHAT’S NEXT?

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Aggie Burnett

Aggie Burnett

130 Followers

Marketing and PR strategist for wellness and beauty brands.