HOW TO KEEP YOUR BEAUTY BUSINESS THRIVING AMIDST THE CORONAVIRUS

THE FIVE MARKETING STRATEGIES THAT WILL HELP YOU MITIGATE THE IMPACT CORONAVIRUS HAS ON YOUR BEAUTY BUSINESS WITHOUT SOUNDING TONE-DEAF

If you’ve been out lately, you may have noticed that some businesses are still thriving while others aren’t faring as well.

HERE ARE 5 STRATEGIES YOU CAN APPLY RIGHT NOW TO MITIGATE THE IMPACT CORONAVIRUS HAS ON YOUR BEAUTY BUSINESS WITHOUT SOUNDING TONE-DEAF:

1. MAKE YOUR MARKETING EFFORTS MORE RELEVANT.

If you’re a wellness or beauty business focused on boosting health and immunity, share how your customers can use your products or services to boost their resilience against viruses. Sakara Life did this well in their recent IG post:

2. CREATE HELPFUL CONTENT.

Piggy-banking on point #1, adjusting your content to stay relevant is essential. Write an article on immune-boosting travel tips or at-home self-care. People are canceling plans and staying home and they need things to do. If you sell beauty masks and treatments, talk about how showing yourself some self-love right now is a great way to bring joy and love during times of uncertainty or a great way to combat cabin fever. Or, if it’s relevant to your brand, share healthy, immune-boosting recipes like Sakara Life.

Marketing and PR strategist for wellness and beauty brands.