How to Negotiate Your Contract With Sephora (or Any Big Box Store)

  • Vendor Terms for you to sign (this is essentially your contract)
  • New Vendor Data Sheet
  • Vendor Compliance and Routing Guide
  • Preferred EDI Providers
  • New Product Form with the sku information

Here’s what’s up for negotiation:


Launch Strategy

In-store Product Positioning

In some Sephora stores we got the managers to move our product up front by the cash register. Big win!

Advertising + Marketing



Sales Parameters



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Aggie Burnett

Aggie Burnett


Marketing and PR strategist for wellness and beauty brands.