WOMAN IN BEAUTY YOU SHOULD KNOW: KATHARINE L’HEUREUX, FOUNDER OF KAHINA GIVING BEAUTY

How a Star Ingredient, a Give-Back Mission, and a Little Luck Gave This Family-Owned Skincare Brand Cult-Favorite Status

Over the course of the afternoon, it became very clear why this team of three (Katharine’s husband, Jim, and daughter, Grace, also work on the brand) has been able to build a brand that has come out on top, amongst hundreds of competitors. They are meticulous about the quality control and sustainability of the ingredients they use in all their formulas, and have a larger company mission focused on employing and giving financial opportunity to the Berber women of Morocco — who extract the organic argan oil — a staple ingredient in their line. We sat down with Katharine to learn the challenges they’ve overcome, the pr and marketing strategies that have been pivotal for growth, and the one book she’s reading right now that has changed her view on aging.

Read the rest of the interview here.

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Marketing and PR strategist for wellness and beauty brands.

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