WOMAN IN BEAUTY YOU SHOULD KNOW: KATHARINE L’HEUREUX, FOUNDER OF KAHINA GIVING BEAUTY

How a Star Ingredient, a Give-Back Mission, and a Little Luck Gave This Family-Owned Skincare Brand Cult-Favorite Status

When I first met Katharine at her beautiful Chelsea loft, which also happens to be the headquarters of her natural skincare beauty brand, Kahina Giving Beauty, I was drawn by her easy-going nature and good energy. Three hours later, and we were having a tasting of Kahina’s Culinary Argan Oil (this is a secret Kahina product I can’t get enough of), drinking Cabernet Sauvignon from her family’s Sonoma vineyard, Vine Hill Ranch, and testing out the entire line of luxurious products.

Over the course of the afternoon, it became very clear why this team of three (Katharine’s husband, Jim, and daughter, Grace, also work on the brand) has been able to build a brand that has come out on top, amongst hundreds of competitors. They are meticulous about the quality control and sustainability of the ingredients they use in all their formulas, and have a larger company mission focused on employing and giving financial opportunity to the Berber women of Morocco — who extract the organic argan oil — a staple ingredient in their line. We sat down with Katharine to learn the challenges they’ve overcome, the pr and marketing strategies that have been pivotal for growth, and the one book she’s reading right now that has changed her view on aging.

Read the rest of the interview here.

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Marketing and PR strategist for wellness and beauty brands.

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Aggie Burnett

Aggie Burnett

Marketing and PR strategist for wellness and beauty brands.

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